University Communications

Our purpose is to tell the Gallaudet Story so that the world recognizes the value of Deaf people across the spectrum of identities.

At Gallaudet University, there are so many stories– many that are visible, and many, many more that are untold. University Communications is here to show the world what Gallaudet stands for by telling the stories of our students, our faculty, our staff, our alumni, our donors — in short, our community.

University Communications spotlights those stories and ensures that the messaging and framing support our mission: Deaf people have value, and the world is a better place because of our contributions. We do that by:

• Amplifying Gallaudet’s stories through public and media relations
• Strengthening our campus community through internal communications
• Managing the Gallaudet brand and digital assets
• Publishing the Gallaudet Today magazine and key email digests
• Optimizing our social media channels
• Coordinating major campus-wide events
• Operationalizing the Gallaudet website (gallaudet.edu) and intranet (MyGU)
• Designing and promoting Gallaudet’s recruitment and enrollment strategies
• Running major campaigns and strategic initiatives

Our Teams

University Communications consists of three departments.

Marketing and Experience is the architect of the Gallaudet brand, with its team of creative, marketing, and video professionals that create print, web, video, and other graphic content aimed at showcasing the outstanding academic and campus life. Marketing and Experience also manages key communication tools, including the Brand Book, website and intranet (MyGU), social media, email digests, Upwork, Apple Maps Guides, and more.

Public & Media Relations serves as a liaison between members of the media and campus constituents, by providing strategic planning to place positive stories from the university community into key media markets, responding to requests from the media, and assisting campus administrators, faculty, staff, and students with coordinating media requests and with interview training.

Internal Communications strategizes and implements communications for the internal campus community, supporting leadership communications, health and safety initiatives, and other major communication campaigns.

Our Products and Services

PRODUCTS & TOOLS

• Gallaudet Today magazine Reach: 25,000+ readers
• Brandbook Visual and identity guide for the Gallaudet brand, logo and language
• Gallaudet.edu Our website that the world reads
• MyGU Our intranet for the internal campus community
• gu.live URL shortening service for Gallaudet.edu
• Upwork Online database of contractors, including a growing pool of Deaf talent, to outsource your projects
• Apple Maps Guides The first online map of the Signing ecosystem
• Gallaudet social media Facebook, Instagram, Twitter, LinkedIn (and soon, TikTok!)
• Media outlets

SERVICES

• Manage key communication campaigns
• • Gallaudet Promise
  • Signing Ecosystem
  • Thankful Bison
  • Alumni Presents…
  • President’s Office communications
  • COVID-19/Return to Campus
  • … and other University-wide initiatives

• Manage University-wide events
• • Welcome Home
  • Homecoming
  • State of the University
  • Commencement
  • … and other University-wide events

• Admissions and Enrollment marketing and communication

• Public and Media Relations
• • Strategic planning to place stories into key media markets
  • Respond to requests from the media
  • Coordinate media requests and interview training

• Creative, Marketing, and Video
• • Design
  • Copywriting
  • Web Design and Development
  • Photography
  • Social Media
  • Videography

• Mass Print and Email Distributions
• • Gallaudet Today
  • Annual Report of Achievements
  • Email: Hi5 and MyGU Digest

Requesting support from University Communications

Need to submit a request or ask for support, including outsourcing on Upwork?

Please complete our request form.

Tell us what problem you are trying to solve and the desired outcome. We will work with you to determine whether your request can be plugged into an existing campaign/project and/or aligns with a University-wide priority. If the answer is yes, we will offer the following services:

• Consultative review of content to ensure that messaging is consistent across divisions, and that timing of the release is in alignment with other messaging across the University, and for style and tone.
• Communication distribution management, including determining the method of delivery and the various channels.
• Resources for copyediting, graphic design, and video production as needed, including ASL/English translation services.

If it does not, we will offer you options for other levels of review, support, and resources.

Gallaudet Brand Book

The most important resource is one that each of us is responsible for: the Gallaudet Brand Book. By downloading, reviewing and implementing the guidelines, you will be strengthening the Gallaudet brand and story.

Download Brand Book

Social Media

Each of us can amplify the many stories of Gallaudet by following us on all our social media channels, and sharing the posts and stories.

Subscribe

Subscribe to our various publications and email digests by signing up here.

Subscribe

Media inquiries

For information, to find a faculty expert or any other media inquiry, please contact us.

Email Us