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Guidelines and Standards
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Visual elements, such as a logo, school colors and other graphics play a major role in helping establish a visual identity for the university with the public. These elements, when used in a clear and consistent manner present a unified image and help people recognize the institution. Clear and consistent use includes printed materials which include, but is not limited to, letterhead, envelopes, certificates, brochures and other marketing materials. It also includes electronic formats which include, but is not limited to, the website and electronic letterhead.
These editorial standards were developed to help maintain consistency in Gallaudet University publications. In most cases, the standards follows The New York Public Library Writer’s Guide to Style and Usage (HarperCollins, 1994) and Merriam Webster’s Collegiate Dictionary, Tenth Edition (1994). Departments that prepare their own materials are encouraged to follow these guidelines to help University publications maintain a unified identity. The Editorial Standards includes information about the following: abbreviations, addresses, lists, numbers, punctuation, titles, word usage, writing inclusively, and writing for the web.
NOTE: This page will be edited for the NEW website. Authors need to log into the web-based CMS at cms.gallaudet.edu. New users should contact the Helpdesk for an account. Once an account has been established, users can log in using their Gallaudet user name and...
Guideline Type: Instructions
Gallaudet University supports and encourages the use of blogs and social media by university departments/programs. However, social media and blogs should not be the primary mechanism for sharing information; these venues should not supersede the website. Any information that is shared in a blog or...
page to be updated to current design When the university began using its current CMS it also did a redesign of the university's website information architecture-how content is structured and organized throughout the entire site. As websites were transferred into the new system, sites and...
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