BUS-323 Digital Marketing

Course Overview

This course provides students with a comprehensive understanding of the fundamental principles, strategies, and tools essential for success in the digital marketing landscape. Through a combination of theoretical concepts and practical applications, students will gain the knowledge and skills required to excel in this dynamic field. Course topics include digital consumer behavior, website marketing, search engine optimization (SEO), search engine marketing (SEM), email/social media/mobile marketing strategies, digital branding, and legal/ethical/privacy considerations in digital marketing.

Faculty