University Communications and Undergraduate Admissions: Working Together to Elevate Gallaudet University

Gallaudet’s presence on the global stage requires a strong marketing team that not only supports growing enrollment, but also elevates the Gallaudet brand and mission. To achieve this, Brandi Rarus, Chief Marketing and Undergraduate Admissions Officer, has expanded and realigned the departments within University Communications and Undergraduate Admissions.

Recognizing this growth, Elise Nye, ’94, has become Director, Internal Communications, Robert Weinstock, ‘76 & G-’83, continues as Director, Public, Media, and Community Relations, and John Serrano, ’02 & G-’04, recently joined as Executive Director, Undergraduate Admissions. 

Bryce Chapman, E-’04, recently named Executive Director, Marketing and Experience, will work with each director to elevate the many stories of Gallaudet: the robust signing ecosystem within and outside the university, and the value of deaf and hard of hearing people in society, and perhaps most importantly, the unique experiences that come with learning, teaching, and working at Gallaudet University. 

Working with a team of nearly twenty — producers, writers, graphic designers, photographers, editors, producers and strategists — Chapman, along with Frank Gallimore, newly hired as Associate Director of Marketing, will lead the team in bringing to life those stories; initiatives include overhauling the institute’s website and intranet (MyGU), the expansion of Gallaudet’s social media channels and Gallaudet Today magazine’s audience, the development of a significant video extension to the team to support the bilingual mission, to name a few. 

Rarus says, “For more than 150 years, Gallaudet has been the political, social, and economic engine of the signing community. It is time to leverage that through world-class marketing to show the world what we have to offer, and our full University Communications and Undergraduate Admissions teams will do just that.”