Gallaudet University
Who We Are
Our Work
Overview
News & Stories
Dec 4, 2023
Dec 1, 2023
Upcoming Events
December 8, 2023
December 9, 2023
University Wide Events
No Communication Compromises
Areas of Study
Schools
Programs
Changing the world
Research
Community & Innovation
Research Experiences & Services
Our Global Presence
Global at Home
Global Learning For All
Global Engagement
Your Journey Starts Here
Admissions
Financial Aid
Explore Our Campus
Connect
Discover
Influence
Directories
Popular Keywords
Explore
Quick Links
GU
/
BUS-321 Advertising & Branding
Students learn and apply (1) the core strategies, principles and practices of effective advertising management; and (2) the strategies and tactics used to build, defend and sustain brands. The course utilizes theory, research, and practical application related to advertising and branding, including advertising design and evaluation, brand creation, and brand psychology. Topics include consumer segmentation and target selection, consumer motivation and insight, branding and technology, brand selection, communication strategies, and media planning.
BUS 221 or permission of the instructor.
Credit: 3