Academics
Areas of Study

Course Overview

This course examines the basic principles of marketing and provides the opportunity to develop the critical analysis and management skills needed by successful marketers. Within the framework of the ”product, price, promotion, distribution, and customer” elements of marketing, course topics include market segmentation, targeting, positioning, consumer behavior, integrated marketing communication, marketing ethics and social responsibility, and the global dimensions of marketing (including e-marketing).

Prerequisite: B or better in BUS 101
Co-requisite: MAT 125

Credit: 3